About Me.

@acacioseraph

@acacioseraph

Hi, I’m João Acácio Santos, a UI/UX & Graphic Designer from Portugal, currently based in Barcelona, with 8+ years of experience.

I create interfaces that feel alive and tell a story. My focus is on experiences where function and atmosphere blend, and the user interface feels like part of the world, not just something sitting on top of it.

It started early. I grew up loving games that let me customize everything: cars, characters, emblems, shields. That obsession with making things my own is really where it all began. In 2015 I picked up Photoshop and started making wallpapers, logos, and assets for gaming communities around the world, and what started as messing around slowly became something I took seriously. By 2017 I'd moved to cities for my Graphic Design Certificate, teaching myself along the way and falling in love with brand work in gaming, esports, and music industries.

The UI/UX part came through actual production work. I joined Gameloft Barcelona in 2022 as a 2D Artist, and the role grew into UI Design, which honestly meant rebuilding my skillset: interface design, UX logic, HUD systems. It changed how I see visuals completely, not just how they look, but how they behave and feel. I ended up designing UI/UX, HUDs, and systems for games with over 1M players, like Asphalt Legends and Disney Speedstorm.

In April 2026 I took all of that somewhere new and joined Benjamin, where I lead the UI/UX for the whole gamified product, end to end.

I'm drawn to the futuristic and the dark. I'm driven, curious and always learning. I push my work a little further every day, building visual languages that don't just guide players, but genuinely pull them in.

Software Stack

Figma

Interface

Photoshop

Design

After Effects

Motion

Claude

MCP & Automation

Illustrator

Vector

Premiere

Video

Figma

Interface

Claude

MCP & Automation

Photoshop

Design

Illustrator

Vector

After Effects

Motion

Premiere

Video

Experience

Benjamin

Lead UI/UX Designer

2026 - Present

Owning the complete UIUX product pipeline, from user flows and high-fidelity interfaces to the creation of a scalable design system and aplication of gamified product thinking. I turn user data and feedback into design decisions that drive engagement and retention, applying game-informed design thinking to every interaction.

Benjamin

Lead UI/UX Designer

2026 - Present

Owning the complete UIUX product pipeline, from user flows and high-fidelity interfaces to the creation of a scalable design system and aplication of gamified product thinking. I turn user data and feedback into design decisions that drive engagement and retention, applying game-informed design thinking to every interaction.

Gameloft

UI Designer

2022 - 2026

Designing intuitive interfaces for menus, HUDs,
and in-game systems.
Creating wireframes, prototypes, and mockups.
Developing iconography, typography,
and visual game assets.

Gameloft

UI Designer

2022 - 2026

Designing intuitive interfaces for menus, HUDs,
and in-game systems.
Creating wireframes, prototypes, and mockups.
Developing iconography, typography,
and visual game assets.

Selene Games

Principal UI/UX

2024 - 2025

Led the complete UI/UX direction of the project, creating all user flows, wireframes, and final interface designs while collaborating closely with developers for implementation.

Selene Games

Principal UI/UX

2024 - 2025

Led the complete UI/UX direction of the project, creating all user flows, wireframes, and final interface designs while collaborating closely with developers for implementation.

RUSH.GG

Graphic Designer

2021 - 2022

Branding assets & Social Media graphics

RUSH.GG

Graphic Designer

2021 - 2022

Branding assets & Social Media graphics

El Corte Inglés

Editorial Designer Intern

2018 - 2019

Responsible for organizing the layout, images, and text of publications, magazines and catalogs.

El Corte Inglés

Editorial Designer Intern

2018 - 2019

Responsible for organizing the layout, images, and text of publications, magazines and catalogs.

Years of experience

8+

Satisfied clients

100+

Projects completed

100+